PlayStation Portable launch

On October 17, 2004, Sony announced that the PSP would launch in Japan on December 12, 2004 at a price of ¥19,800 (about US$181 in 2004) for the base model and ¥24,800 (about US$226 in 2004) for the Value System.[31] The console's launch was a success with over 200,000 units sold the first day.[32] Different color variations were also sold in bundle packs, which cost more than usual, around $200. Sony announced on February 3, 2005, that the PSP would go on sale in North America on March 24, 2005 in one configuration for a MSRP of US$249/CA$299.[33] Some expressed concern over the high price,[34] which was almost US$20 higher than the system's price in Japan and more than $100 higher than the recently launched Nintendo DS.[35] Despite the concerns, the PSP's North American launch was a success,[36][37] although reports two weeks later indicated that the system was not selling as well as expected despite Sony's claim that 500,000 units had been sold in the first two days.[38][39]

The PSP was originally to have a simultaneous PAL region and North American launch,[28] but on March 15, 2005, Sony announced that the PAL region launch would be delayed because of high demand for the console in Japan and North America.[40] A month later, on April 25, 2005, Sony announced that the PSP would launch in the PAL region on September 1, 2005 for €249/£179.[41] Sony defended the high price, which was nearly US$100 higher than in North America, by pointing out that North American consumers had to pay local sales taxes and that the VAT (sales tax) was higher in the UK than the US.[42] Despite the high price, the console's PAL region launch was a resounding success, selling more than 185,000 units in the UK alone, selling out of all stock nation wide in the UK within 3 hours of launch, more than doubling the previous first-day sales record of 87,000 units set by the Nintendo DS. The system also enjoyed great success in other areas of the PAL region with more than 25,000 units preordered in Australia[43] and nearly one million units sold across Europe in the first week.[44]




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